- Shopping Bag ( 0 items )
Posted September 29, 2011
I imagine it took a lot of courage for Ms. O'Leary to write such an amazing, no nonsense book about making the most out of marketing efforts. It is smart, informative, gives great examples and instruction so that any sized business would benefit from her advice.
Over 25 years in the business, she has see amazing change in the industry. Her award-winning tenure has brought her to the top of her profession, and she shares priceless insights with the reader.
She's not a PhD, thank God! She speaks about reality, not theory. I've been waiting for a book like this!