Break Into Sports: Through Ticket Sales / Edition 1

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Overview

"I want to be in Marketing, PR or Community Relations" ... that is the phrase heard countless times from candidates looking to land a job with a professional sports team.

The problem is those positions are where the fewest opportunities exist. Most openings in professional sports are in Ticket Sales, an exciting career start with unlimited potential.

The world of professional sports is changing. Teams are struggling more and more every day to sell tickets. With escalating costs in all aspects of the sports business, teams need to fill their stadiums with ticket buyers.

Through this book, you will learn everything you need to know about acquiring the job and succeeding in Ticket Sales. Dispel the myths about sales, learn the facts, get the job and Break Into Sports!

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Product Details

  • ISBN-13: 9780972888400
  • Publisher: Mark Washo
  • Publication date: 4/28/2005
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 127
  • Product dimensions: 8.40 (w) x 5.50 (h) x 0.60 (d)

Meet the Author

Mark Washo is currenlty the President and General Manager of the Washington Freedom, members of the newly formed Women's Professional Soccer League (WPS). As team President and General Manager, Mark directly manages all aspects of team business, plus oversees all technical aspects of the team. Mark is also currently a sports management instructor with Sports Management Worldwide smww.com and hosts weekly Sports Marketing chats on Sunday or Monday nights. All students and working professionals interested in a future career in sports are strongly encouraged to consider taking the Sports Management Course at SMWW.com. The course is practical and "hands on", and Break Into Sports Through Ticket sales is required reading in the course.
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Table of Contents

Preface v
Chapter 1 The Current Climate of Professional Sports: Declining Attendance 1
Chapter 2 Ticket Sales: What's the Problem? 9
Chapter 3 Lucky Beginnings in Sales 19
Chapter 4 Ticket Sales Misconceptions 25
Chapter 5 Characteristics of Successful Ticket Sales Professionals 35
Chapter 6 How to Get the Interview and Land the Job 41
Chapter 7 How to Succeed in Ticket Sales 53
Chapter 8 Potential Career Paths 67
Chapter 9 What Is Marketing, Public Relations, and Community Relations? 75
Chapter 10 Useful Information to Help You Land a Job in Sports 87
Chapter 11 Case Studies of Sports Professionals 101
Chapter 12 Important Final Thoughts 113
Note to Candidates 113
Note to Team Owners & GM's 118
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Sort by: Showing 1 – 4 of 3 Customer Reviews
  • Posted May 16, 2009

    I Also Recommend:

    Must Read for Anyone Interested in a Career In Sports

    This book is great for anyone interested in a career in sports, especially sales. Even if you are not interested in sales it is still a must read because you get an idea of how to go about breaking into the sports industry. As for people in ticket sales, this book gives you a sense of why you are in ticket sales. As for people breaking into sports that are in inside sales or are looking to get a position in inside sales this book is excellent for you. It gives you your purpose of why you are doing this job. For those who are in inside sales and are getting discouraged please read this book and it will motivate you and again help you find your purpose of why you are doing this job.

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    Posted January 27, 2010

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    Posted January 26, 2010

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    Posted November 9, 2009

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