Break The Curve: The Entrepreneur's Small Business Blueprint / Edition 1

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Overview

This book takes a distinctly different approach to small business. It helps those who want to start their own business and those with a new business who want to know how to develop and grow. Its distinctiveness is in its examination and definition of entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organised into three sections, this book tackles the basics of entrepreneurship; the mechanics of choosing a particular business and making it a viable enterprise; and the business team and how to build the best among other topics.

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Editorial Reviews

Booknews
Prepares entrepreneurs with tools and strategic business planning techniques critical to success. Guides readers through a systematic process of setting up and operating a business, and gives examples, models, and checklists to support the process. Tells how to generate business ideas and choose a business concept, build a team of advisors, researcher the market, and plan for difficult circumstances. Burns is a business attorney, hosts a weekly television show on legal and business issues, and teaches at the University of Phoenix. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781861523198
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 9/17/1998
  • Series: Smart Strategies Series
  • Edition description: 2ND
  • Edition number: 1
  • Pages: 248
  • Product dimensions: 6.18 (w) x 9.21 (h) x 0.72 (d)

Meet the Author

Timothy Burns, CPA is a practising business attorney in the USA. He currently hosts a weekly television show on legal and business issues and serves as a regular columnist for a leading business publication. He is also an Instructor at the University of Phoenix and for the FastTrac program for entrepreneurs. In addition, he speaks regularly in the areas of entrepreneurship and strategic business planning.

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Table of Contents

Preface Acknowledgement Part I: The basics of entrepreneurship 1 Introduction: Everyone is an entrepreneur 2 Following your passion - choosing your business concept 3 No entrepreneur is an island -Finding the right people 4 The business plan - the entrepreneur's treasure map Part II: Preparing the business plan 5 Marketing research- investigating your business concept 6 Marketing analysis - defining your target market 7 Developing your marketing plan 8 Businessand tax law basics -choosing your form of organization 9 Advanced business law - avoiding the courthouse, intellectual property and other important legal issues 10 Introduction to accounting - accounting can be fun 11 Accounting fundamentals - pro forma financials and other important calculations 12 Advanced accounting -financial analysis 13 Finance fundamentals- equity vs debt 14 Advanced finance - your banker and beyond 15 Putting it all together - your business plan Part III: Beyond the business plan 16 Other market entry strategies - franchising and buying a business 17 Self management fundamentals - strategies for personal excellence 18 Technology basics - Get Powered Up Now! 19 Looking beyond the business - estate planning and your exit strategies References Bibliography Index

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