The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series
The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series

Break the Wall: Why and How to Democratize Digital in Your Business
168
Break the Wall: Why and How to Democratize Digital in Your Business
168Paperback
Product Details
ISBN-13: | 9781803821887 |
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Publisher: | Emerald Publishing Limited |
Publication date: | 12/14/2022 |
Series: | American Marketing Association |
Pages: | 168 |
Product dimensions: | 5.43(w) x 8.50(h) x 0.35(d) |