Break the Wall: Why and How to Democratize Digital in Your Business
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience.

The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series

1141754938
Break the Wall: Why and How to Democratize Digital in Your Business
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience.

The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series

25.99 In Stock
Break the Wall: Why and How to Democratize Digital in Your Business

Break the Wall: Why and How to Democratize Digital in Your Business

Break the Wall: Why and How to Democratize Digital in Your Business

Break the Wall: Why and How to Democratize Digital in Your Business

Paperback

$25.99 
  • SHIP THIS ITEM
    In stock. Ships in 1-2 days.
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience.

The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series


Product Details

ISBN-13: 9781803821887
Publisher: Emerald Publishing Limited
Publication date: 12/14/2022
Series: American Marketing Association
Pages: 168
Product dimensions: 5.43(w) x 8.50(h) x 0.35(d)

About the Author

Zeynep Aksehirli is an Associate Professor of Management and Organizational Development. She has published various articles and books on corporate culture, and network structures.

Yakov Bart is an Associate Professor of Marketing, named as one of the world’s top 40 undergraduate business school professors.

Kwong Chan is an Academic Specialist who has published research across domains including Product Innovation, Advertising, Public Policy, Engineering and Marketing.

Koen Pauwels is Distinguished Professor, named a worldwide top 2% scientist. He has published 4 books and over 80 articles on marketing effectiveness. While writing this book, Koen was President of the American Marketing Association’s Academic Council.

Table of Contents

Chapter 1. Introduction to Seven big insights
Chapter 2. Frame Digital Transformation
Chapter 3. Set Your Goals
Chapter 4. Analyze the Gaps
Chapter 5. Wield the Sledgehammer
Chapter 6. Design the Open-floor Plan
Chapter 7. Implement to Avoid Pitfalls
Chapter 8. Learn from the Experiences of Others

From the B&N Reads Blog

Customer Reviews