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Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group
     

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

5.0 1
by Michael J. Silverstein (Editor), George Stalk Jr. (Editor)
 

Praise for Breaking Compromises "Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization." -Robert A. Eckert, President and CEO, Kraft Foods, Inc. "These essays detail how successful

Overview

Praise for Breaking Compromises "Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization." -Robert A. Eckert, President and CEO, Kraft Foods, Inc. "These essays detail how successful companies find ideas, bring together resources to test them, learn from their mistakes, and, ultimately, how they succeed." -Steven S Reinemund, President and COO, PepsiCo, Inc. "Branded manufacturers need to refocus on developing new products to fend off consolidating retailers and private labels. Retailers need to uncover the missing link between the company's strategy and its implementation at the front line to provide the kind of service customers are demanding. The challenge is continuous innovation, which is about ideas and process, not one or the other. The essays in Breaking Compromises speak to the most pressing issues across the entire range of consumer businesses today." -William D. Perez, President and COO Worldwide Consumer Products, S.C. Johnson & Son, Inc. "The consumer industry is undergoing a revolution, not only in how its products and services are made, distributed, marketed, and sold, but also in how consumers learn about, shop for, purchase, and repurchase them. The ideas in Breaking Compromises will help you not only to survive the upheaval in your environment but ultimately to leverage it for improved performance and the highest returns." -Indra K. Nooyi, Senior Vice President Corporate Strategy and Development, PepsiCo, Inc. "If the past decade has taught us anything about retail, it is that change is not only inevitable, it is imperative. To stand still is to declare defeat. To overcome complacency, outsmart and outexecute the competition, and stay ahead of shifting markets, a business must constantly and consistently replenish its stock of fresh insights. This compendium of business practices and wisdom is a very good first step." -Dan Finkelman, Senior Vice President Brand and Business Planning, The Limited, Inc.

Editorial Reviews

From the Publisher
Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization. (Robert A. Eckert, President & CEO, Kraft Foods, Inc.)

Over the past few years, a select group of top CEOs and senior managers of consumer companies have received BCG's Opportunities for Action in Consumer Markets, a monthly series of articles written by members of the firm's consumer goods and retail practice. Now the rest of the business world can benefit from these ideas. Drawn from the consultants' own research and client work, the essays detail how successful companies find ideas, bring together resources to test them, learn from their mistakes, and, ultimately, how they succeed. (Steven S Reinemund, President & COO, PepsiCo, Inc.)

Branded manufacturers need to refocus on developing new products to fend off consolidating retailers and private labels. Retailers need to uncover the missing link between the company's strategy and its implementation at the frontline to provide the kind of service customers are demanding. The challenge is continuous innovation, which is about ideas and process, not one or the other. The essays in Breaking Compromises speak to the most pressing issues across entire range of consumer businesses today. (William D. Perez, President & COO, Worldwide Consumer Products, S.C. Johnson & Son)

The consumer industry is undergoing a revolution, not only in how its products and services are made, distributed, marketed, and sold, but also in how consumers learn about, shop for, purchase, and repurchase them. The ideas in Breaking Compromises will help you not only to survive the upheaval in your environment, but ultimately to leverage it for improved performance and the highest returns. (Indra K. Nooyi, Senior Vice President, Corporate Strategy & Development, PepsiCo,Inc.)

If the past decade has taught us anything about retail, it is that change is not only inevitable, it is imperative. To stand still is to declare defeat. To overcome complacency, outsmart and outexecute the competition, and stay ahead of shifting markets, a business must constantly and consistently replenish its stock of fresh insights. This compendium of business practices and wisdom is a very good first step. (Dan Finkelman, Senior Vice President, Brand & Business Planning, The Limited, Inc.)

Robert A. Eckert
Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization.
Steven S Reinemund
Over the past few years, a select group of top CEOs and senior managers of consumer companies have received BCG's Opportunities for Action in Consumer Markets, a monthly series of articles written by members of the firm's consumer goods and retail practice. Now the rest of the business world can benefit from these ideas. Drawn from the consultants' own research and client work, the essays detail how successful companies find ideas, bring together resources to test them, learn from their mistakes, and, ultimately, how they succeed.
EuroBusiness
Branded manufacturers need to refocus on developing new products to fend off consolidating retailers and private labels. Retailers need to uncover the missing link between the company's strategy and its implementation at the frontline to provide the kind of service customers are demanding. The challenge is continuous innovation, which is about ideas and process, not one or the other. The essays in Breaking Compromises speak to the most pressing issues across entire range of consumer businesses today.
Booknews
This volume presents previously-published articles from the Boston Consulting Group's Opportunities for Action in Consumer Markets series. A sampling of topics includes the power of direct store delivery, systematic value creation in retail, marketing, customer retention, managing brands for value, on-line retailing, global markets, and achieving domain expertise. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471384335
Publisher:
Wiley
Publication date:
04/24/2000
Pages:
240
Product dimensions:
6.30(w) x 9.31(h) x 0.89(d)

Meet the Author

MICHAEL J. SILVERSTEIN is a Senior Vice President and head of the Consumer and Retail practice of The Boston Consulting Group. GEORGE STALK JR. is a Senior Vice President, head of The Boston Consulting Group's Innovation and Marketing initiatives, and comanager of BCG's Toronto office. He is the coeditor of Perspectives on Strategy from The Boston Consulting Group and coauthor of the critically acclaimed Competing Against Time and Kaisha: The Japanese Corporation.

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Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The essays in this book were originally published over the last 10 years and present many coordinated perspectives on key consumer issues. In some consumer products and service companies, the functional silos argue over what to do and reach internal compromises that ignore providing customers, purchasers, and consumers with what they want. You would have to work in a dozen companies over a number of years to capture all of the useful observations in these essays. I found the work to be solid except for an emphasis on overly coordinating brand activities within a sector, and perhaps a little too much of a focus on the financial value of all this. The sections cover Operating Efficiency, Retailing, Marketing and Selling, the Consumer, the Brand, E-Commerce, Global Markets, and Staying Ahead. I thought that the best sections were the first four. My favorite essays were: Don't Get Trapped in the Skills Gap; Make in a Week What You Sell in a Week; Price by Design; The Power of Direct Store Delivery; Inner Cities Are the Next Retailing Frontier; Levels of the Game in Frequency Marketing; The Research Advantage; Winning a Segment-of-One at a Time; Customer Retention; One Size Doesn't Fit All; Total Brand Management; Winning on the Net; Meeting the Local Challenge in China; The Paradox of Success. Whenever we address basic consumer issues, we should all be sure to remember the bad experiences we have every day: The line that doesn't move for 15 minutes; the person who cannot help you; the endless telephone menus; on-line help menus that don't help; and out of stocks. And that's before we get to rude and annoying service. It is easy to forget how bad things are. I recently went to a seminar where the panelists discussed how they spent their time waiting for slow Web pages to load. If you are in a consumer products or services company, at least one of these essays will immediately improve your business. Only you will know which one! Go beyond hitting budgets to building purchases and experiences that consumers look forward to! Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution