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Doody's Review ServiceReviewer: John S. Lyons, PhD (Northwestern University Feinberg School of Medicine)
Description: This book, designed for clinical psychologists in private practice, begins with a rather (overly) dramatic presentation of the evils of managed behavioral healthcare. This sets the stage for a series of discussions about other business practices in which clinical psychologists can engage.
Purpose: The goal of this book is to give professionals tools to change their practices to receive more money for services than are currently being offered through third-party reimbursement. The primary tenet of the book is that by going directly to potential customers and thinking broadly about who those customers might be, clinical psychologists can have autonomy and improved incomes.
Audience: The book is clearly intended for clinical psychologists in independent practice, particularly those who are uncomfortable with current third-party reimbursement arrangements.
Features: The book provides a number of useful examples of different product lines that clinical psychologists can offer and includes some sample forms and reports.
Assessment: The author's rhetoric about managed care is somewhat overblown and self-serving, resulting in a caricature of managed care as a uniform evil that provides the backdrop for the book. Despite this shortcoming, the book provides a useful inventory of strategies that clinical psychologists in independent practice can use to develop and diversify their business to ensure a good income. In fact, this book represents a good guide to developing consulting skills and recruiting business directly from a wider range of customers. For clinical psychologists dissatisfied with incomes limited by per session reimbursement fees, these strategies can provide the tools necessary to find and serve new customers who will pay higher hourly rates. The author's early suggestion of making the practice of clinical psychologists more like the practice of lawyers is instructive as to the types of approaches recommended. Unfortunately, the author does not spend much time on the ethical implications of this professional shift.