Breaking In

Overview

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest.

- Get specific advice from the exact people you want to work for.

- Learn what Creative Directors are looking for in your portfolio.

- Avoid the common traps that most portfolios fall into.

- See how the best in the industry got their start.

This second edition of ...

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More About This Book

Overview

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest.

- Get specific advice from the exact people you want to work for.

- Learn what Creative Directors are looking for in your portfolio.

- Avoid the common traps that most portfolios fall into.

- See how the best in the industry got their start.

This second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with:

Dan Wieden, Wieden+Kennedy;

David Droga, Droga5;

Gerry Graf, Barton F. Graf 9000;

Mark Fitzloff, Wieden+Kennedy;

Mark Waites, Mother;

Jeff Kling, Fallon;

Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000;

Tony Davidson, Wieden+Kennedy;

Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads;

Kim Papworth, Wieden+Kennedy;

Susan Hoffman, Wieden+Kennedy;

Rob Reilly, McCann;

Greg Hahn, BBDO;

Hal Curtis, Wieden+Kennedy;

Ben Walker & Matt Gooden, Crispin Porter + Bogusky;

Bob Greenberg, R/GA;

David Lubars, BBDO;

Andrew Keller, Crispin Porter + Bogusky;

Tony Granger, Young & Rubicam;

Joe Staples, Wieden+Kennedy;

David Nobay, Droga5;

Jeff Goodby, Goodby, Silverstein & Partners;

Ty Montague, co: collective;

Nick Law, R/GA;

Jamie Barrett, barrettSF;

Michael Lebowitz, Big Spaceship;

Dave Bell, KesselsKramer;

Nicolas Roope, Poke;

Eric Silver, Silver + Partners;

Ant Keogh, Clemenger BBDO;

Jason Bagley, Wieden+Kennedy;

Ted Royer, Droga5;

Craig Allen, Wieden+Kennedy;

Eugene Cheong, Ogilvy & Mather;

Paul Belford, Paul Belford Ltd;

Justin Drape, The Monkeys;

Warren Brown, BMF Advertising;

Ji Lee, Facebook;

Ari Merkin, Ari Merkin LLC;

José Mollá, La Comunidad;

Mark Harricks, AWARD;

David Carter, Campbell Mithun;

Michael Russoff, Freelance;

Damian Royce, Whybin\TBWA Group;

Craig Davis, BrandKarma;

Oliver Voss, Miami Ad School;

James Mok, FCB;

Joel Chu, Communion W;

CC Tang, Havas;

Mike Sweeney, BBDO;

Monica Taylor, Freelance;

Dylan Harrison, Filmgraphics;

Peter Gatley, Grey;

Raj Kamble, Famous Innovations;

Nigel Roberts, Leagas Delaney;

Greg Bell, Backyard Productions & Venables Bell & Partners;

Brian Fraser, Y&R;

Alvaro Sotomayor, Wieden+Kennedy;

Scott Nowell, The Monkeys;

Steve Elrick, BBH;

Kash Sree, Freelance;

Kara Goodrich, BBDO;

Kevin Roddy, Riney;

William Gelner, 180;

Michael Simons, Wieden+Kennedy;

Crockett Jeffers, BBDO;

Steve Yee, David&Goliath;

KC Tsang, Hong Kong Polytechnic Univ;

Fredrik Carlström, C&CO;

Paul Catmur, Barnes, Catmur & Friends;

Ali Alvarez, The Brooklyn Brothers;

Mike Hughes, The Martin Agency;

Polly Chu, JWT;

Yann Jones, Th2ng & Central St. Martins College of Art;

Tyler McKellar, Freelance;

Akash Das, Lowe Lintas;

Dany Lennon, The Creative Register;

Tiffany Rolfe, co: collective;

Vince Engel, Academy of Art Univ & Engine Company 1;

Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD School, NZ;

Mike Lear, The Martin Agency;

Hemant Anant Jain, CHI & Partners;

Ida Gronblom & Fabian Berglund, Anomaly;

Toby Talbot, DDB;

Dylan Lee, Wieden+Kennedy;

Jon Bunning, Art Director & Photographer;

Matt Vescovo, Artist & Art Director;

Ian Cohen, Wexley School for Girls;

Richard Bullock, Hungry Man;

Ryan Gerber, Wieden+Kennedy;

Mitchell Ratchik, Freelance;

Nick Strada, AKQA;

Pat McKay, Freelance;

Todd Lamb, Writer & Director;

Graham Fink, Ogilvy China;

Bob Barrie, Barrie D’Rozario Murphy;

Gustavo Lauria, The Vidal Partnership;

Keith White, Media Arts Lab;

Alan Buchanan, Apple;

David Oakley, BooneOakley;

Toygar Bazarkaya, BBDO;

Eric Baldwin, Wieden+Kennedy;

Valdean Klump, Google;

Andy Fackrell, DDB New Zealand;

Feh Tarty, Mother;

V Sunil, Wieden+Kennedy; and over 25 more.

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Product Details

  • ISBN-13: 9780615412191
  • Publisher: Tuk Tuk Press, LLC
  • Publication date: 1/1/2011
  • Pages: 224
  • Sales rank: 1,304,430
  • Product dimensions: 7.44 (w) x 9.69 (h) x 0.47 (d)

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