Breaking Out: How to Build Influence in a World of Competing Ideas

Overview


How do you gain influence for an idea?

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.

It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, ...

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Breaking Out: How to Build Influence in a World of Competing Ideas

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Overview


How do you gain influence for an idea?

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.

It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.

Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.

If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship.

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Editorial Reviews

From the Publisher

“To take the next steps in turning your now crystallized idea into a life path, Read Butman’s Breaking Out.” — Kare Anderson, Forbes.com

“an interesting tome on leadership as the storytelling demonstrates how ‘breaking out’ has occurred in the past.” — Product Development and Management Association

“In a world overflowing with new ideas, why do some catch on and blossom, and others not? Drawing on interviews with “idea entrepreneurs” (including Al Gore), Butman explains the relationship between the person who comes up with an idea and those that spread it, highlighting what it takes to make an idea popular.” — Business Digest

Breaking Out is populated by a surprising crowd of creatives—from Ralph Waldo Emerson to Eckhart Tolle, Ben Franklin to Blake Mycoskie (TOMS shoes), Mohandas Gandhi to Barack Obama–that reflects Butman’s belief that idea entrepreneurs ‘seek to influence the thinking of others, not repress it or dismiss it. They want change, not power.’ There is no doubt that you will learn from Butman, and these inimitable “idea entrepreneurs,” no matter what your message and medium.” — 800 CEO READ

ADVANCE PRAISE for Breaking Out:

Nicholas A. Christakis, MD, PhD, Professor, Harvard University; coauthor, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives
“In Breaking Out, John Butman gives the marketplace of ideas the human form it deserves. He vividly explores the life history of ideas, the people who espouse them, and the world into which they are flung.”

Eric von Hippel, Professor, MIT Sloan School of Management—
“John Butman teaches people to better understand, develop, and communicate their core work-related passions—a very important matter.”

Maryanne Wolf, John DiBiaggio Professor of Citizenship and Public Service, Tufts University; author, Proust and the Squid: The Story and Science of the Reading Brain
“In this compelling book on the emerging concept of an ‘idea entrepreneur,’ John Butman brings to life and propels our understanding of this new cultural phenomenon, and in so doing, makes his own contribution to its role in our society. Bravo!

Library Journal
Butman, founder of the content development firm Idea Platforms, sets out a plan to take a business idea public and build influence. He begins with a brief examination of the "marketplace of ideas" that has grown thanks to social media and events like TED Talks and the Aspen Ideas Festival. The book provides a three-part method (fascination, expression, and respiration) for "idea entrepreneurs" to launch their platform in a way that will cut through the noise and reach a proper audience. The book is based on a variety of interviews with successful entrepreneurs including the "dog whisperer" Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), and inspirational teacher Eckhart Tolle (The Power of Now). Playing off the traditional models of entrepreneurship, Butman outlines the basic life cycle of an idea from the initial spark through research, clarification, and eventual release to a public. The book concludes with advice on how to deal with positive and negative responses to create good feedback that can build a lasting idea. VERDICT Similar to Chip and Dan Heath's Made To Stick and Malcolm Gladwell's The Tipping Point, this book will appeal to those looking to build their business platform.—John Rodzvilla, Emerson Coll., Boston
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Product Details

  • ISBN-13: 9781422172803
  • Publisher: Harvard Business Review Press
  • Publication date: 5/21/2013
  • Pages: 272
  • Sales rank: 968,407
  • Product dimensions: 6.40 (w) x 9.20 (h) x 1.00 (d)

Meet the Author


John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.
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