Breaking Through: Implementing Customer Focus in Enterprises / Edition 1

Breaking Through: Implementing Customer Focus in Enterprises / Edition 1

by S. Vandermerwe
     
 

ISBN-10: 1403935033

ISBN-13: 9781403935038

Pub. Date: 08/07/2004

Publisher: Palgrave Macmillan UK

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and

Overview

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Product Details

ISBN-13:
9781403935038
Publisher:
Palgrave Macmillan UK
Publication date:
08/07/2004
Series:
Bloomberg Professional Library
Edition description:
2004
Pages:
209
Product dimensions:
5.51(w) x 8.50(h) x 0.03(d)

Table of Contents

Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >