Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
  • Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
  • Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
  • Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
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Breakpoint: Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain

4.8 8
by Jeff Stibel
     
 

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What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks.

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Overview

What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks.

We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success.

Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed?

In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts.

Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner.

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Editorial Reviews

Kirkus Reviews
Brain scientist and entrepreneur Stibel (Wired for Thought: How the Brain Is Shaping the Future of the Internet, 2009) offers a provocative view of the future of the Internet. Drawing on an understanding of the behavior of natural networks ranging from ant colonies to the human brain, the author notes that all successful networks develop in the same way. After a period of enormous growth, they reach a breakpoint, or pivotal moment, when they have overgrown and begin to decline. They then enter a state of equilibrium, in which the network grows not in quantity but in quality: Ant colonies exhibit greater intelligence; the brain grows wiser. Arguing that the Internet mirrors the brain (in effect, it is a kind of brain), Stibel writes that the Internet is approaching, but has not yet reached, a breakpoint; instead, its carrying capacity has been extended with broadband technology. To continue expanding at its current meteoric pace, it will have to evolve to use different energy sources, such as a chemical system, to increase the amount of information it can handle. In time, the Internet will hit the breakpoint, but that is not necessarily a bad thing. "Just as the brain gains intelligence as it overshoots and collapses," writes Stibel, "so too may the Internet." The author conjures a future online world that is smarter, denser and more relevant, relying on links with depth and dimensionality--the same kind found in a brain at equilibrium. Stibel applies his approach to a consideration of many issues, arguing that forced growth caused MySpace to collapse and may yet do the same with Facebook; that specialized apps will eliminate the need for search engines; and that eventually, there will be a unity of mind and machine, with two networks coming together as one. Lucid and authoritative.

Product Details

ISBN-13:
9781137278784
Publisher:
St. Martin's Press
Publication date:
07/23/2013
Pages:
256
Product dimensions:
6.64(w) x 9.34(h) x 0.92(d)

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