Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

by Richard Florida, Martin Kenney
     
 

The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.

Overview

The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.

Editorial Reviews

Booknews
Examines the failure of corporate America to move from scientific breakthroughs and start-up technologies into mass production. The authors identify the root of the problem as the hierarchical and compartmentalized organization of research, development and manufacturing, and propose the reconnection of R&D to production. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780465007608
Publisher:
Basic Books
Publication date:
03/18/1992
Edition description:
Reprint
Pages:
272
Product dimensions:
5.30(w) x 8.00(h) x 0.67(d)
Lexile:
1510L (what's this?)

Meet the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly’s Political Book Award and Harvard Business Review’s Breakthrough Idea Award. He lives in Toronto, Canada.

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