Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

4.2 5
by Tim Calkins
     
 

ISBN-10: 0230607578

ISBN-13: 9780230607576

Pub. Date: 09/02/2008

Publisher: Palgrave Macmillan

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.  See more details below

Overview

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

Product Details

ISBN-13:
9780230607576
Publisher:
Palgrave Macmillan
Publication date:
09/02/2008
Edition description:
Older Edition
Pages:
184
Product dimensions:
6.00(w) x 9.10(h) x 0.30(d)
Age Range:
3 Months

Table of Contents

Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth 4 out of 5 based on 0 ratings. 4 reviews.
Poetsing2 More than 1 year ago
This book was easy to understand and helped me to outline the way in which I will structure my marketing plans. The author began by providing reasons as to why marketing plans are important. Those reasons are tools that will help me as a marketer sell my work. Additionally (and more importantly) he includes a step by step explanation of all the parts included in a marketing plan. This book really helped me possess a firm grasp on what is included in a marketing plan, how to write one, and how to sell one.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Timbuk2 More than 1 year ago
What's refreshing here is that there's a lot of practical, how-to instruction packed into a fairly brief (160 pages) and easy-to-read book. Whatever your industry or occupation, whether you're in a big business or a small not-for-profit, whether you like formal written plans or dynamic PowerPoint presentations, this book can help you get there quickly and efficiently. It tells you not only what critical elements you must include, and in what sequence, but also - and maybe just as importantly - what you ought to avoid. It describes the process and chemistry of generating ideas, building consensus, ensuring acceptance, and staying current. It even provides a planning template and a sample marketing plan so you can see all the concepts put into action.