Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growthby Tim Calkins
Pub. Date: 09/02/2008
Publisher: Palgrave Macmillan
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. See more details below
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
- Palgrave Macmillan
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 6.00(w) x 9.10(h) x 0.30(d)
- Age Range:
- 3 Months
Table of ContentsIntroduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
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Most Helpful Customer Reviews
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This book was easy to understand and helped me to outline the way in which I will structure my marketing plans. The author began by providing reasons as to why marketing plans are important. Those reasons are tools that will help me as a marketer sell my work. Additionally (and more importantly) he includes a step by step explanation of all the parts included in a marketing plan. This book really helped me possess a firm grasp on what is included in a marketing plan, how to write one, and how to sell one.
What's refreshing here is that there's a lot of practical, how-to instruction packed into a fairly brief (160 pages) and easy-to-read book. Whatever your industry or occupation, whether you're in a big business or a small not-for-profit, whether you like formal written plans or dynamic PowerPoint presentations, this book can help you get there quickly and efficiently. It tells you not only what critical elements you must include, and in what sequence, but also - and maybe just as importantly - what you ought to avoid. It describes the process and chemistry of generating ideas, building consensus, ensuring acceptance, and staying current. It even provides a planning template and a sample marketing plan so you can see all the concepts put into action.