The Breakthrough Portfolio / Edition 1

The Breakthrough Portfolio / Edition 1

by Ken Thurlbeck
     
 

ISBN-10: 140185897X

ISBN-13: 9781401858971

Pub. Date: 09/26/2006

Publisher: Cengage Learning


In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and…  See more details below

Overview


In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own "brand" or "image," with practical suggestions for translating that personal vision into a cohesive "marketing program" that gets results.

Product Details

ISBN-13:
9781401858971
Publisher:
Cengage Learning
Publication date:
09/26/2006
Series:
Graphic Design/Interactive Media Series
Edition description:
New Edition
Pages:
256
Sales rank:
1,003,431
Product dimensions:
8.06(w) x 10.08(h) x 0.31(d)

Table of Contents


Chapter1 Introduction The reason behind the breakthrough portfolio The Dos The Donts An assignment Chapter 2 Defining your vision/ creating your brand The Aspirational Portfolio Defining who you are Chapter 3 The Professional Portfolio Maker Their Philosphy Making a portfolio, the professional approach Chapter 4 Making the Portfolio What you need to think about What you need Assembling your portfolio Chapter 5 The follow through After you get you attention what do you do Newtorking and Marketing How do you present your portfolio Chapter 6 The Path to a great career Do your homework When bad things happen to good people Managing conflict Chapter 7 Resources Where to go to get what you will need

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