Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation / Edition 1

Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation / Edition 1

by Mac Andrews, Roy Langmaid
     
 

What is the BREAKTHROUGH ZONE??

Breakthrough Zone is about how to create breakthroughs for people who work in large organisations where so much of the energy is committed to keeping things going the way they are.

It is simply that to invent new futures you need a new way to be innovative.

In this book Mac Andrews and Roy Langmaid provide managers with

See more details below

Overview

What is the BREAKTHROUGH ZONE??

Breakthrough Zone is about how to create breakthroughs for people who work in large organisations where so much of the energy is committed to keeping things going the way they are.

It is simply that to invent new futures you need a new way to be innovative.

In this book Mac Andrews and Roy Langmaid provide managers with a step-by-step journey that will enable employees to become more innovative, with the end result of creating exciting new products, brand extensions and services.

Breakthrough Zone comes complete with checklists and tools to resource this journey: how to execute it, manage it and draw results from it.

Product Details

ISBN-13:
9780470855393
Publisher:
Wiley
Publication date:
12/12/2003
Pages:
248
Product dimensions:
7.54(w) x 9.96(h) x 0.77(d)

Table of Contents

Foreword.

Chapter 1. On Innovation and How to Use this Book.

Chapter 2. Building Your Case.

Chapter 3. Resourcing the Breakthrough Zone.

Chapter 4. How to Facilitate a Breakthrough Zone Event.

Chapter 5. Training the Breakthrough Team.

Chapter 6. The Breakthrough Zone.

Chapter 7. The Insight Workshop.

Chapter 8. Dealing With Cultural Resistance.

Chapter 9. Winning the Power to Keep Moving.

Chapter 10. Beginning the Mission.

Chapter 11. Internal Consultations and Final Design.

Chapter 12. Prototypes and Customer Experience Testing.

Chapter 13. The Mission Plan.

Chapter 14. Communication Strategy.

Chapter 15. Implementation and Review.

Bibliography.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >