Breezy

by Dr. Robert C. Worstell (Editor), J. George Frederick

Overview

A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.

The principles covered here illustrate what modern marketers should be using.

Please enjoy this light-hearted parable.

Product Details

BN ID:	2940149774852
Publisher:	Midwest Journal Press
Publication date:	06/14/2014
Series:	Masters of Marketing Secrets , #1
Sold by:	Barnes & Noble
Format:	eBook
File size:	158 KB

About the Author

Justus George Frederick (1882-1964) was reporter on a newspaper, became department store advertising man and wrote articles on advertising for Printers� Ink. �Went west to become a member of the Lord & Thomas staff during �reason why� propaganda, and edited magazine Judicious Advertising. Came to New York, joined Ben Hampton Agency and later was copy chief for Ward & Gow, subway advertising.

He then became managing editor of Printers� Ink, when George P. Rowell sold the magazine and the new owners began to develop it. In 1910 he resigned to form the Business Bourse, International, a commercial research organization. For several years, he was editor in chief of Advertising and Selling Magazine.

Dr. Robert C. Worstell (b. 1956) has a long history of research and publishing in the genre's of self-help and practical business. As founder of Midwest Journal Press, he's published numerous books in these areas while continuing his research into helping people find the tools they need to improve their lives and those of others around them.