Breweries of Wisconsin

by Jerry Apps

Overview

The story of the Dairy State’s other major industry—beer!  From the immigrants who started brewing here during territorial days to the modern industrial giants, this is the history, the folklore, the architecture, the advertising, and the characters that made Wisconsin the nation’s brewing leader. Updated with the latest trends on the Wisconsin brewing scene.

 "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."—Wisconsin Magazine of History

"In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin."—The Brewers Bulletin

Product Details

ISBN-13:	9780299206536
Publisher:	University of Wisconsin Press
Publication date:	04/20/2005
Sold by:	Barnes & Noble
Format:	eBook
Pages:	306
File size:	17 MB
Note:	This product may take a few minutes to download.

About the Author

Jerry Apps is the author of more than thirty-five books on Wisconsin and U.S. history. His writing has appeared in such publications as The Journal of American History, Wisconsin Trails, and the Wisconsin Magazine of History, and he is a regular columnist for Wisconsin Guide. He is especially known for his histories of rural and country life.  Apps has won numerous awards for his writing from the Wisconsin Library Association, the  Council for WisconsinWriters, the Robert F. Gard Foundation, the Upper Midwest Booksellers Association, and the Wisconsin Historical Society. In 2001 he received the Barnes and Noble Pride of Wisconsin Award for Excellence in the Field of Regional Literature. He divides his time between his home in Madison and his farm, Roshara, near Wild Rose, Wisconsin.

Table of Contents

Contents
Illustrations
Acknowledgments
Preface to the Second Edition
Preface to the First Edition
Introduction
PART 1 Beer Around the World
1 Americans and Beer: The History of a Love Affair
2 Wisconsin Breweries: The Saga Begins
3 Brewing and Agriculture
4 How Beer Is Brewed
5 A Beer by Any Other Name
PART 2 Turbulent Time
6 From Temperance to Prohibition
7 The Noble Experiment
8 The Beer Barrel: Then and Now
9 Spreading the Word
PART 3 In the Time of Giants
10 Blatz and Schlitz: Two Old-Line Milwaukee Brewers
11 Miller: Marketing Perfection
12 Pabst: A Beer Drinker's Brewery
13 Heileman: King of Labels
14 Leinenkugel: Small, Quality Conscious
15 Point Special: A Regional Success Story
16 Huber: A Broader Tradition in Selling Quality
17 Walter: A German Family in Wisconsin
18 Capital Brewery: New on the Scene
PART 4 A Changing Brewery Scene
19 Giants Stumble
20 New Breweries in Wisconsin
Appendix A Monuments to the Past
Appendix B Brewery Failures since 1950
Appendix C Home-Brewed Beer
Appendix D Wisconsin Breweries, 1835 to 1985
Appendix E Wisconsin Breweries, 1985 to 2004
Notes
Bibliography
Illustration Credits
Index

Editorial Reviews

A history of the industry in Wisconsin, abundantly illustrated with historical photos and promotional art (in color). Paper edition (13374-5), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"Breweries of Wisconsin is a tour down the memory lane of beer." —Midwest Beer Notes

From the Publisher