Brewing Battles - A History of American Beer

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Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the "raison d'etre" of brewing.

Brewing Battles looks at beer's cultural meaning from the vantage ...
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Brewing Battles - A History of American Beer

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Overview

Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the "raison d'etre" of brewing.

Brewing Battles looks at beer's cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples' homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption.

Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion.

Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government's internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributinggreatly to the GNP. Brewing Battles is this story.
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Product Details

  • ISBN-13: 9780875865737
  • Publisher: Algora Publishing
  • Publication date: 6/29/1905
  • Edition description: New Edition
  • Pages: 228

Meet the Author

Amy Mittelman holds a Ph.D. in history from Columbia University, with a special focus on the politics of alcohol production, and a bachelor's degree in nursing from the University of Massachusetts. She is the author of "Who Will Pay the Tax" and "A Conflict of Interest" as well as many reference articles. Amy has taught history at Stevens Institute of Technology, Hampshire College and Mount Holyoke. She has taught nursing at Holyoke Community College, and she worked as a nurse for four years in a methadone clinic.
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