Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

3.3 20
by Sam Calagione
     
 

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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly

Overview

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Product Details

ISBN-13:
9780470942314
Publisher:
Wiley
Publication date:
02/08/2011
Edition description:
2nd Edition, Revised and Updated
Pages:
312
Sales rank:
175,068
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Meet the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

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Brewing up a Business 3.4 out of 5 based on 0 ratings. 21 reviews.
Guest More than 1 year ago
The author missed a real opportunity and left this reader thoroughly disappointed. Dogfish Head is indeed a wonderful success story. We already know that, which is why we are reading the book. However, the author cannot resist the temptation for unbridled self-promotion of himself and the company. I was hoping for a more or less chronological telling of the creation of this company. I want to know the decisions that they faced and made. I want to know how they made them and the results of those decisions. Instead, we get an sophomoric view on business told in the style of the senior executive who has seen and done it all. If the author could deliver the goods, fine. But he can't. After admitting that he has little financial background, he can't resist telling us about income statements and balance sheets and then gets them confused himself (he calls the balance sheet the 'P&L' which it clearly is not.) For me, the last straw was when he went on and on about 'we' versus 'I' and how he never uses the word I because everything is a team effort, etc, etc. Just look at the cover of this book and you'll see the insincerity of these statements. There are many, many better books written by real businessmen or if you prefer, real entrepeneurs who will share much more of went really went on than what you'll find here.
Anonymous More than 1 year ago
rwilderman More than 1 year ago
He seems to have left out the part about his father being rich and owning a dentistry mall. He also left out the part about his father in law's multimillion dollar businesses that loaned him their accountants to tell him what to do to make his business successful. After reading the book, the reader is left to believe Sam started with nothing and did it all on his own.
Anonymous More than 1 year ago
Lots of early Dogfish Head stories but mostly just good old practical business sense.
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Anonymous More than 1 year ago
very good book and an easy read.
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