Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
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Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

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by Sam Calagione
     
 

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This is the exhilarating success story of a man who really likes beer—so much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing brewery—Dogfish Head Craft Brewery. Brewing Up a Business is the enlightening

Overview

This is the exhilarating success story of a man who really likes beer—so much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing brewery—Dogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.

In just a few years, Calagione grew Dogfish from a tiny Delaware-based operation into one of the country's most popular independent brews, distributed in twenty-nine states. Along with creating the fastest growing independent brewery, he has established a successful restaurant featuring wood-grilled food, and expanded his brand to include a line of spirits made at his distillery. Even without the benefit of an advertising and marketing budget, Dogfish's revenues have soared—increasing by more than 100% in 2003 alone. That kind of success might not be normal for most small businesses, but then again, there's nothing normal about Calagione and Dogfish.

From his attention-grabbing publicity stunts, as when he crossed the Delaware River in a homemade boat to introduce his beer to New Jersey, to the creation of such questionable concoctions as peppercorn and lavender flavored beer, doing things differently has been the key to Calagione's success. It hasn't always worked—few people really wanted peppercorn and lavender flavored beer after all—but this fearless entrepreneur learned quickly that you can't reap big rewards without taking big risks.

Straight from Calagione's mouth, Brewing Up a Business offers a real-world look at what entrepreneurship is really like. It's hard work and frustrating to be sure—from exploding fermentation tanks to selling t-shirts at truck stops for gas money, Calagione encountered all the trials and tribulations of starting and running a business—but it's been worth it. With business booming, Calagione could probably stay the course, play it safe, and focus on doing what he's doing. But why would he? As you'll learn in Brewing Up a Business, being an entrepreneur is much more than just a lot of hard work—it's a lot of fun too. There are new beers to brew, restaurants to open, and beer movies to make.

Dogfish is proof that entrepreneurial dreams do come true. And Calagione is proof that you don't need a million dollars in seed money or a Harvard MBA to make your business a reality. For anyone who has a dream, this is all the inspiration and motivation you need to get started brewing up your own business.

Product Details

ISBN-13:
9780470050453
Publisher:
Wiley
Publication date:
09/11/2006
Pages:
288
Product dimensions:
6.02(w) x 9.06(h) x 0.78(d)

Meet the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

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Brewing up a Business 3.4 out of 5 based on 0 ratings. 21 reviews.
Guest More than 1 year ago
The author missed a real opportunity and left this reader thoroughly disappointed. Dogfish Head is indeed a wonderful success story. We already know that, which is why we are reading the book. However, the author cannot resist the temptation for unbridled self-promotion of himself and the company. I was hoping for a more or less chronological telling of the creation of this company. I want to know the decisions that they faced and made. I want to know how they made them and the results of those decisions. Instead, we get an sophomoric view on business told in the style of the senior executive who has seen and done it all. If the author could deliver the goods, fine. But he can't. After admitting that he has little financial background, he can't resist telling us about income statements and balance sheets and then gets them confused himself (he calls the balance sheet the 'P&L' which it clearly is not.) For me, the last straw was when he went on and on about 'we' versus 'I' and how he never uses the word I because everything is a team effort, etc, etc. Just look at the cover of this book and you'll see the insincerity of these statements. There are many, many better books written by real businessmen or if you prefer, real entrepeneurs who will share much more of went really went on than what you'll find here.
Anonymous More than 1 year ago
rwilderman More than 1 year ago
He seems to have left out the part about his father being rich and owning a dentistry mall. He also left out the part about his father in law's multimillion dollar businesses that loaned him their accountants to tell him what to do to make his business successful. After reading the book, the reader is left to believe Sam started with nothing and did it all on his own.
Anonymous More than 1 year ago
Lots of early Dogfish Head stories but mostly just good old practical business sense.
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Anonymous More than 1 year ago
very good book and an easy read.
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