- Shopping Bag ( 0 items )
From Barnes & Noble
LEGOs are so much fun that it's sometimes difficult to remember that behind these educational playthings is a management team determined to make a profit. And in the early nineties, we were probably too enraptured playing with our old sets to notice that LEGO was experiencing a major corporate crisis. To banish the fiscal doldrums, the company hired academics and management consultants who offered hours and hours of eye-straining PowerPoint admonitions: "Find Blue Ocean Markets"; "Practice Disruptive Innovation"; "Open Innovation." Ten years of that advice nearly bankrupted. Then, brick by brick, as the title says, LEGO managers retooled and recreated itself and became a toy industry leader and a very profitable firm.