Brick & Mortar Shopping in the 21st Century

Brick & Mortar Shopping in the 21st Century

by Tina Lowrey
     
 

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so

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Overview

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical'shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:

  • experiential retail
  • mood and cognition effects during shopping
  • new findings relevant to retail strategy
  • methodological innovations for studying shopping
  • social identity variables that impact shopping
  • third party influences on shopping decisions
  • synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

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Editorial Reviews

From the Publisher
"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee

Product Details

ISBN-13:
9780805863642
Publisher:
Taylor & Francis
Publication date:
10/23/2007
Series:
Advertising and Consumer Psychology Series
Pages:
312
Product dimensions:
5.90(w) x 8.80(h) x 0.80(d)

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