Brick & Mortar Shopping in the 21st Century [NOOK Book]

Overview

Brick & Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit "physical" ...
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Brick & Mortar Shopping in the 21st Century

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Overview

Brick & Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit "physical" shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include: Experiential retail, Mood and cognition effects during shopping, New findings relevant to retail strategy, Methodological innovations for studying shopping, Social identity variables that impact shopping, Third party influences on shopping decisions, Synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

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Editorial Reviews

From the Publisher
"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee
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Product Details

  • ISBN-13: 9781136676413
  • Publisher: Taylor & Francis
  • Publication date: 10/2/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • File size: 4 MB

Table of Contents


About the Editor     XI
List of Contributors     XIII
About the Contributors     XV
Preface: Brick & Mortar Shopping in the 21st Century: An Overview   Tina M. Lowrey     XXIII
Mood and Cognition Effects on Shopping Behavior
Brands in Space: New Thinking About Experiential Retail   Robert V. Kozinets     3
The Role of Thin Slice Judgments in Retail Environments   Kai-Yu Wang   Laura A. Peracchio   David Luna     17
Sound Retailing: A Review of Experimental Evidence on the Effects of Music on Shopping Behavior   David Allan     33
Online and Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior   Margaret K. Hogg   Elfriede Penz     53
New Findings in Retailing Strategy
The Art of Marketing   Sumire Crader   Judith Lynne Zaichkowsky     87
Consumer Trust in Multiple Channels: New Evidence and Directions for Future Research   Ray L. Benedikctus, III   Michael K. Brady   Peter R. Darke   Clay M. Voorhees     107
Effects of Licensing in Retail Markets   Najam U. Saqib   Rajesh V. Manchanda     129
The Influence of Social Identity Variables on ShoppingBehavior
Exploring the Link Between Masculinity and Consumption   Linda Tuncay   Cele C. Otnes     253
Assessing Perceived Discrimination in "Brick and Mortar" Retail Settings Using a Power-Responsibility Equilibrium Framework   Jerome D. Williams   May O. Lwin   Anne-Marie G. Hakstian   Velma A. R. Gooding     171
Third-Party Effects in Servicescape Environments: Insights from Urban Consumers in Apartheid and Post-Apartheid South Africa   Julie A. Ruth     197
Methodological Innovations for Studying Shopping Behavior
Video-Cued Thought Protocols-A Method for Tracing Cognitive Processes at the Point of Purchase   Oliver B. Buttner   Gunter Silberer     221
Cartoon Sequence Research: Addressing the Mystery of Consumer Decision-Making and Rationale   Dale G. Paulson     243
Behavior at the POS-Classical and Newer Methods of Recording It   Gunter Silberer     257
Author Index     281
Subject Index     293
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