Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

Overview

Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven ...

See more details below
Other sellers (Hardcover)
  • All (11) from $27.01   
  • New (8) from $28.92   
  • Used (3) from $27.01   

Overview

Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

  • Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
  • Includes business cases illustrating the market-driven approach
  • Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Read More Show Less

What People Are Saying

From the Publisher
Praise for Bricks Matter

"This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team."
Marty Kisliuk, Global Operations Director, Agricultural Products Group, FMC Corporation

"Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer."
Ann Dozier, Vice President, Fresh Dairy Direct IT, Dean Foods Company

"Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like."
Jeremiah Owyang, Research Director, Altimeter

"The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation."
Roddy Martin, industry thought leader

“This is the new bible for all supply chain executives. It provides an insider’s perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book.”
Bruce Richardson, Chief Enterprise Strategist, Salesforce.com

Read More Show Less

Product Details

  • ISBN-13: 9781118218310
  • Publisher: Wiley
  • Publication date: 1/4/2013
  • Series: Wiley and SAS Business Series , #66
  • Edition number: 1
  • Pages: 320
  • Sales rank: 1,240,863
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group.

CHARLES W. CHASE Jr. is Chief Industry Consultant and Subject Matter Expert, SAS Institute Inc. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.

Read More Show Less

Table of Contents

Foreword xi

Preface xv

Chapter 1 Why Bricks Matter 1

Implications 6

Building the Right Bricks 7

A Look at History 13

Supply Chain Pioneers: The Tipping Points 13

Meet the Pioneers 20

Why It Matters 25

Supply Chain Process Evolution 30

Who Does Supply Chain Best? 41

Meet the Supply Chain Leaders 45

Procter & Gamble: The Quiet Leader 46

Apple and Dell: Inventing New Models 52

Summary 56

Notes 57

Chapter 2 Building Value Networks 59

The Journey from Cost to Value 60

Aligning for Success 66

Building of Value Networks 72

Building Value Networks 77

Why Are Value Networks So Hard to Build? 80

A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83

Value Chain Case Studies 89

Success in Creating Value in Value Networks 89

Mistakes in Building Value Chain Networks 94

Risk Management 100

Shift to Value-based Outcomes 102

Summary 106

Notes 106

Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107

What Is Demand Management? 109

Learning a New Language to Build Market-Driven Demand Management Processes 110

What Is Market-Driven Demand Management? 111

What Is Demand Sensing? 121

What Is Demand Shaping? 123

Achieving Market-Driven Capabilities 127

Why Is Becoming Market Driven Important for Industrial Companies? 133

Driving the Market-Driven Demand Management Advantage 134

Social: A New Form of Demand Signal 136

How Can a Company Improve Demand Management? 142

Summary 143

Notes 144

Chapter 4 Supply Management Evolution 145

Current State 147

Supply Chain Matters 151

Procurement of Raw Materials 154

Manufacturing: The Making of Products 161

Transforming Manufacturing 165

Logistics 181

Summary 193

Notes 195

Chapter 5 Building Horizontal Connectors 197

The Building of Horizontal Supply Chain Processes 201

Revenue Management 205

Sales and Operations Planning 212

Supplier Development 226

Summary 241

Notes 241

Chapter 6 Supply Chain 2020 243

Leading the Journey to Drive Market-Driven

Value Networks 244

Building a Guiding Coalition 256

Running the Race 260

Making the Right Investments 267

Supply Chain 2020 268

Demand Orchestration 280

Big Data Supply Chains 281

Winning the Race 286

Notes 288

About the Authors 289

Index 291

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)