Bridging the Culture Gap: A Practical Guide to International Business Communication

Bridging the Culture Gap: A Practical Guide to International Business Communication

by Penny Carte, Chris Fox
     
 

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As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of

Overview

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

Editorial Reviews

From the Publisher
"Highly recommended." — Choice

"One of the 30 best business books of 2005." — Soundview Executive Book Summaries

"[I]nformal, easy-to-read... engaging... a worthwhile read for any procurement and supply chain professional needing to communicate and negotiate internationally." — Supplymanagement.com

Product Details

ISBN-13:
9780749452742
Publisher:
Kogan Page, Ltd.
Publication date:
08/01/2008
Edition description:
Second Edition
Pages:
192
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

What People are saying about this

From the Publisher
"[I]nformal, easy-to-read... engaging... a worthwhile read for any procurement and supply chain professional needing to communicate and negotiate internationally." — Supplymanagement.com

Meet the Author

Penny Carté has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.

Chris Fox joined Canning in 1999, specializing in running courses for managers in the pharmaceutical, financial and aerospace sectors. He has published papers and articles on political and cultural theory.

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