Bridging the Gaps in Global Communication / Edition 1

Bridging the Gaps in Global Communication / Edition 1

by Doug Newsom
     
 

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ISBN-10: 1405144122

ISBN-13: 9781405144124

Pub. Date: 10/28/2006

Publisher: Wiley

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features

Overview

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include:

  • Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level
  • Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
  • Rich with real life examples, chosen to appeal to students
  • Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
  • Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.

Bridging the Gaps in Global Communication is accompanied by an instructor’s manual, available at www.blackwellpublishing.com/newsom.

Product Details

ISBN-13:
9781405144124
Publisher:
Wiley
Publication date:
10/28/2006
Edition description:
New Edition
Pages:
164
Sales rank:
1,248,432
Product dimensions:
6.00(w) x 9.00(h) x 0.49(d)

Table of Contents

Preface.

List of Figures.

Part I: Global Sources and Systems of Communication: Concepts, Economics, and Politics.

1. Organization of Information .

1.1. Sources of Information.

1.1.1. Interpersonal channels.

1.1.2. Extrapersonal relationships, usually public ones.

1.2. Systems of Communication.

1.2.1. Mass communication.

1.2.2. Organizational: profit and nonprofit.

1.3. Summary.

2. Concepts.

2.1. Information for Individual Decision Making.

2.2. Information for Communal Decision Making.

2.3. Thinking Differently and Avoiding Assumptions.

2.4. Summary.

3. Politics.

3.1. Government Structure.

3.2. Institutional Freedoms.

3.3. Individual Freedoms.

3.4. Summary.

4. Economics .

4.1. Commercially Based Economies (Competitive).

4.2. Government-based Economies (Supportive).

4.3. Summary.

Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics.

Part II: The Cultural Context in which Information Is Received, Interpreted, and Understood.

5. Nonverbal Interaction: Action, Sound, and Silence.

5.1. Music.

5.2. Dress.

5.3. Food.

5.4. Expressions.

5.5. Summary.

6. Theories of Signs and Language.

6.1. Signs.

6.1.1. Gestures.

6.1.2. Public information signs.

6.1.3. Symbols.

6.1.4. Logos.

6.1.5. Advertising.

6.2. Signs as Persuasive Images.

6.3. Language.

6.3.1. Semantics.

6.3.2. Syntactics.

6.3.3. Pragramatics.

6.4. Summary.

7. Theories of Symbolic Interaction, Structuration, and Convergence.

7.1. Application.

7.2. Limitation.

7.3. Summary.

8. Theories of Discourse.

8.1. Agenda Setting on a Global Level.

8.2. Speech-act Theory.

8.3. Summary.

9. Frames of Reference.

9.1. Attachment of Meanings.

9.2. Experiences.

9.3. Living in Two (or More) Cultures.

9.4. Summary.

10. Ethical Issues.

10.1. Sensitivities.

10.2. Interpretations.

10.3. Summary.

11. Legal Issues.

11.1. Government.

11.2. Religion.

11.3. Summary.

12. The Roles of Advertising and Public Relations .

12.1. Advertising.

12.1.1. Illustrations.

12.1.2. Product information.

12.2. Public Relations.

12.2.1. Policies.

12.2.2. Practices.

12.3. Summary.

13. Miscommunication and Consequences.

13.1. Mass Communication/Editorial Content.

13.2. Commercial/Promotional Content.

13.3. Summary.

14. Developing a Worldview.

14.1. Personally.

14.2. Professionally.

14.3. Summary

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