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Designed specifically for business, economics, or life/social sciences majors, BRIEF CALCULUS: AN APPLIED APPROACH, Ninth Edition, motivates students while fostering understanding and mastery. The book emphasizes integrated and engaging applications that show students the real-world relevance of topics and concepts. Applied problems drawn from government sources, industry, current events, and other disciplines provide well-rounded examples and appeal to students' diverse interests. The Ninth Edition builds upon its applications emphasis through updated exercises and relevant examples. Pedagogical features—from algebra review to study tips—provide extra guidance and practice.
Dr. Ron Larson is a professor of mathematics at The Pennsylvania State University, where he has taught since 1970. He received his Ph.D. in mathematics from the University of Colorado and is considered the pioneer of using multimedia to enhance the learning of mathematics, having authored over 30 software titles since 1990. Dr. Larson conducts numerous seminars and in-service workshops for math educators around the country about using computer technology as an instructional tool and motivational aid. He is the recipient of the 2013 Text and Academic Authors Association Award for CALCULUS, the 2012 William Holmes McGuffey Longevity Award for CALCULUS: AN APPLIED APPROACH, the 2011 William Holmes McGuffey Longevity Award for PRECALCULUS: REAL MATHEMATICS, REAL PEOPLE, and the 1996 Text and Academic Authors Association TEXTY Award for INTERACTIVE CALCULUS (a complete text on CD-ROM that was the first mainstream college textbook to be offered on the Internet). Dr. Larson authors numerous textbooks including the best-selling Calculus series published by Cengage Learning.
1. FUNCTIONS, GRAPHS, AND LIMITS. The Cartesian Plane and the Distance Formula. Graphs of Equations. Lines in the Plane and Slope. Functions. Limits. Continuity. 2. DIFFERENTIATION. The Derivative and the Slope of a Graph. Some Rules for Differentiation. Rates of Change: Velocity and Marginals. The Product and Quotient Rules. The Chain Rule. Higher-Order Derivatives. Implicit Differentiation. Related Rates. 3. APPLICATIONS OF THE DERIVATIVE. Increasing and Decreasing Functions. Extrema and the First-Derivative Test. Concavity and the Second-Derivative Test. Optimization Problems. Business and Economics Applications. Asymptotes. Curve Sketching: A Summary. Differentials and Marginal Analysis. 4. EXPONENTIAL AND LOGARITHMIC FUNCTIONS. Exponential Functions. Natural Exponential Functions. Derivatives of Exponential Functions. Logarithmic Functions. Derivatives of Logarithmic Functions. Exponential Growth and Decay. 5. INTEGRATION AND ITS APPLICATIONS. Antiderivatives and Indefinite Integrals. Integration by Substitution and the General Power Rule. Exponential and Logarithmic Integrals. Area and the Fundamental Theorem of Calculus. The Area of a Region Bounded by Two Graphs. The Definite Integral as the Limit of a Sum. 6. TECHNIQUES OF INTEGRATION. Integration by Parts and Present Value. Integration Tables. Numerical Integration. Improper Integrals. 7. FUNCTIONS OF SEVERAL VARIABLES. The Three-Dimensional Coordinate System. Surfaces in Space. Functions of Several Variables. Partial Derivatives. Extrema of Functions of Two Variables. Lagrange Multipliers. Least Squares Regression Analysis. Double Integrals and Area in the Plane. Applications of Double Integrals. Appendix A. Precalculus Review. The Real Number Line and Order. Absolute Value and Distance on the Real Number Line. Exponents and Radicals. Factoring Polynomials. Fractions and Rationalization. Appendix B. Alternative Introduction to the Fundamental Theorem of Calculus. Appendix C. Formulas.