- Shopping Bag ( 0 items )
From the PublisherI get several hundred emails per day. I wish people would justask for what they want in the first sentence. I don't need to knowtheir whole life history to make a decision. Getting people to bebrief would save everyone a lot of time.
— Guy Kawasaki, author, publisher and entrepreneur
You could write a book about trying to get people to pay closerattention and stop getting distracted and interrupted, or you couldhelp people be succinct. Joe has chosen the better path.
— John Challenger, CEO Challenger, Gray and Christmas
"We are entering an age of infobesity. Brief is your new weaponto cut through the clutter and stand out."
— Sam Horn, author of POP! and Eyebrow Test
As a military leader, telling a story that's clear and concisehelped me to thrive in a sometimes hostile media environmentoverseas. I’m convinced that following Joe’s counseland insights has made me a more effective and efficientleader.
— Lieutenant General William B. Caldwell, IV (ret.)
Brevity requires discipline, confidence, and preparation, butyou will stand out, and your people, including potential clients,will love you for it. Use McCormack’s practical advice — theresults will astound you!
— Marshall Goldsmith author of the New York Times andglobal bestseller What Got You Here Won’t Get YouThere.