Brilliant Business Writing, 2nd edition: How to Inspire, Engage & Persuade Through Words

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More About This Book

Product Details

  • ISBN-13: 9780273744580
  • Publisher: Financial Times Management
  • Publication date: 5/5/2011
  • Edition number: 2
  • Pages: 234
  • Sales rank: 757,745
  • Product dimensions: 5.20 (w) x 8.40 (h) x 0.70 (d)

Table of Contents

About the author vii

Publisher's acknowledgements viii

Author's acknowledgements x

part 1 The beginning 1

1 Introduction 3

2 Clunk, click, every trip 31

part 2 Structure 47

3 The order of events 49

4 I've been waiting for a sign 61

5 Keeping it together 71

6 Death by PowerPoint: an antidote 77

part 3 Style 83

7 Doing what comes naturally 85

8 Word perfect 93

9 One thing leads to another 117

10 What not to write 127

11 Mythbusting 141

12 Sound advice 149

part 4 Magic 159

13 A spoonful of sugar 161

14 Painting pictures 179

15 More sound advice 189

16 Screenwriting 203

17 And finally… 217

part 5 The end 221

18 It ain't over till it's over 223

19 The end is nigh 231

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