Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles

Overview

• Essential reading for those in senior positions in business
• All military concepts are fully explained with diagrams, historical examples, or personal anecdotes, and then translated into terms and tools that can be used in business
• Includes business and military examples, personal anecdotes, and real-life experiences of the author, in both business and military settings

Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for executives and entrepreneurs who are looking to create and...

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Overview

• Essential reading for those in senior positions in business
• All military concepts are fully explained with diagrams, historical examples, or personal anecdotes, and then translated into terms and tools that can be used in business
• Includes business and military examples, personal anecdotes, and real-life experiences of the author, in both business and military settings

Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry. Based on the author’s experience as a business consultant and entrepreneur, business executives and entrepreneurs like to see themselves as modern day warriors and generals, fighting off competitors and conquering new markets. They talk about attacking competitors, defending turf, firing warning shots, establishing beachheads, bypassing the competition, digging a protective moat, and so on.

Martin starts by explaining how and why military leaders and planners actually think and operate the way they do. He translates this into terms that business people can readily apply to their own reality so they can survive and thrive. In other words, this book is a practical guidebook, and not just another set of exhortations to “lead from the front” or to “win without fighting.”

The book includes ten chapters, and each will incorporate historical examples and personal experiences from the author’s military and consulting careers, as well as historical and contemporary business illustrations to show how these concepts apply to business. It will also include practical exercises and tools that the business leader and entrepreneur can use to seize and maintain the initiative against competitors, avoid obstacles and entrenched opposition, and defend competitive advantages against attacks and incursions. Other concepts to be covered include mass and economy of effort, intelligence, cohesion and morale, friction and uncertainty, and of course, leadership and inspiration.

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Product Details

  • ISBN-13: 9781906403850
  • Publisher: Global Professional Publishing
  • Publication date: 9/28/2012
  • Pages: 280
  • Product dimensions: 6.30 (w) x 9.30 (h) x 0.70 (d)

Meet the Author

Richard Martin is founder and president of Alcera Consulting Inc. He brings his business and military leadership experience to bear for organizations and executives seeking to exploit change, maximize opportunity, and minimize risk. He has helped executives and organizations in both the private and public sectors to develop and implement corporate strategy, assess and mitigate risks and threats of all kinds, adapt structures and processes for the achievement of corporate strategic objectives, and create lasting improvements in individual and organizational performance. Richard is a member of Alan Weiss’s Million Dollar Consulting Mentoring Hall of Fame,
and the only one with extensive military experience.
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Table of Contents

Acknowledgments ix

Foreword Alan Weiss xi

Preface xiii

1 How Can Military Wisdom Apply to Business? 1

How Business Concepts Helped Me Achieve A Military Mission 1

How Military Thought Influences Business Practice 4

How I Came to Realize the Usefulness of Military Parallels for Business 7

Of Levels and Planes 12

How This Book Is Organized 17

2 Offence: Seizing and Maintaining the Initiative 19

Seize and Maintain the Initiative 21

Damned if You Do and Damned if You Don't: Manoeuvre for Advantage 25

Avoid Enemy Strengths: Use the Indirect Approach 29

The Path of Least Resistance: Probe for Gaps and Reinforce Successful Incursions 37

Summary 45

3 Defence: Securing Position and Regaining the Initiative 49

Effective Positioning and Preparation 55

Depth 59

All Around Defence 62

Mutual Support 64

Active Defence 66

Summary 69

4 Selection and Maintenance of the Aim: The Principle of the Objective 73

The Master Principle of War (and Business) 73

The Art of Saying No 76

Developing Strategic Objectives: Ends, Ways, and Means 80

Translating Objectives Into Action: Nested Hierarchical Planning 86

Determining Your Role: Mission Analysis 91

Mission Command Is Focused Initiative 102

Summary 104

5 You Can't Be Everywhere at Once: Exploiting Limited Resources 107

Recognize Your Own and Your Competitors' Centres of Gravity 109

Designate Your Main Effort 114

Economy and Mass 118

Speed and Agility 122

Flexibility through Multiple Roles 128

Summary 130

6 No Plan Survives Contact with the Enemy: Planning, Friction, and the Fog of War 131

The Four Horsemen of the Apocalypse 135

Assumptions 142

Scenarios 145

Options 147

Simplicity 149

Opportunism 151

Summary 152

7 Is Military Intelligence Really an Oxymoron? 155

Adopt a Wide Area of Interest 158

Seek Comprehensive Understanding 165

Intelligence Is Everyone's Business 172

Turning Information into Intelligence 174

Reconnaissance 176

Summary 181

8 Bucks, Bullets and Bully Beef: Logistics and the Sinews of War 183

Eggheads and Bean Counters: Rational Analysis 185

Marshal Forces to Maximize the Chances of Success 189

Establish a Bridgehead to Expand into Hostile Territory 195

Develop and Maintain Robust Lines of Communication 199

Summary 204

9 "The Moral is to the Physical as Three is to One": Morale, Cohesion and the Motivation to Perform 205

The Real Test of Morale Is Adversity 207

Morale is Different from Mood-It's Built on Unity and Cohesion 211

Faith in the Mission and Vision 218

We All Need to Belong to Something Bigger than Ourselves 222

True Motivation and Discipline Come from Within 226

Summary 230

10 Follow Me: The Art of Leadership 233

Competence Is the Heart of Leadership 235

Transformational Leadership Leads to Exceptional Performance 239

Leadership Must Be Ethical 245

Ten Principles of Military Leadership that Everyone Can Use 249

Summary 261

Conclusion 263

Index 265

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