Brilliant Marketing: What the best marketers know, do and say

Brilliant Marketing: What the best marketers know, do and say

by Richard Hall
     
 

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Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so

Overview

Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.

Brilliant outcomes:

· Understand the ideas, actions, campaigns that make a real difference.

· Get a complete marketing skill-set to seduce and inspire.

· Be a master of strategy – from thinking to planning to execution.

Product Details

ISBN-13:
9780273768180
Publisher:
FT Press
Publication date:
04/26/2012
Pages:
336
Product dimensions:
5.30(w) x 8.40(h) x 0.80(d)

Meet the Author

Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written four books for Pearson, including Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success at Work. His background is in marketing and advertising and he now specialises in executive mentoring, team building and strategic consulting.

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