Bringing the Social Media Revolution to Health Care

Bringing the Social Media Revolution to Health Care

by Mayo Clinic Center for Social Media
     
 

A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (#MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media

Overview

A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (#MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond "how to" and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life.

Product Details

ISBN-13:
9781893005877
Publisher:
Mayo Foundation for Medical Education & Resea
Publication date:
10/28/2012
Edition description:
New Edition
Product dimensions:
5.00(w) x 7.30(h) x 0.50(d)

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