British Tourism: The Remarkable Story of Growth / Edition 2

British Tourism: The Remarkable Story of Growth / Edition 2

by Leonard J Lickorish, Victor T.C. Middleton
     
 

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and

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Overview

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales.

It looks in detail at the following key areas:

* The roots of post war tourism growth
* Developments in transport and regulation
* Developments in accommodation and visit attractions
* Marketing developments and trends - the role of entrepreneurs
* Tourism trends into the 21st century

Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries

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Product Details

ISBN-13:
9780750684118
Publisher:
Taylor & Francis
Publication date:
04/02/2007
Pages:
248
Product dimensions:
6.20(w) x 9.20(h) x 0.60(d)

Table of Contents

The interwar years 1919 to 1939 and the impact of war; Overview of growth and change - 1945 to 1995; Comparing tourism in 1950 with today; Developments in accommodation and attractions; Developments in transport; Marketing developments and trends - entrepreneurs and changing business models in British tourism; National organization for tourism in Britain; The story looking ahead in the 21st century; Scottish Tourism; Wales Tourism; Appendices; Index

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