Broadcast Advertising Copywriting / Edition 1

Broadcast Advertising Copywriting / Edition 1

by Focal Press
     
 

ISBN-10: 0240800370

ISBN-13: 9780240800370

Pub. Date: 12/28/1989

Publisher: Taylor & Francis

Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.

Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.

Overview

Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.

Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.

Product Details

ISBN-13:
9780240800370
Publisher:
Taylor & Francis
Publication date:
12/28/1989
Pages:
246
Product dimensions:
7.03(w) x 10.01(h) x 0.67(d)

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