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Broadcast Advertising: A Comprehensive Working Textbook
     

Broadcast Advertising: A Comprehensive Working Textbook

by Sherilyn K. Zeigler, Herbert H. Howard
 

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Booknews
Textbook for students of broadcast marketing consider both local and national markets, and government regulatory laws and guidelines. Each chapter explains a specific topic--with examples from real media sources--followed by assignments, study questions, notes, and suggested readings. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471841364
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
03/01/1984
Series:
Advertising Ser.
Pages:
300

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