Broadcast and Cable Selling / Edition 2

Broadcast and Cable Selling / Edition 2

by Charles H. Warner, Joseph Buchman
     
 

ISBN-10: 0534197701

ISBN-13: 9780534197704

Pub. Date: 08/01/1992

Publisher: Wadsworth

Since the Second Edition of 'Broadcast and Cable Selling' was published in 1991, the long-established Birch Company has gone out of business, leaving Arbitron the only national radio ratings firm. This revision updates the radio ratings material in several chapters to highlight the implications of this change.  See more details below

Overview

Since the Second Edition of 'Broadcast and Cable Selling' was published in 1991, the long-established Birch Company has gone out of business, leaving Arbitron the only national radio ratings firm. This revision updates the radio ratings material in several chapters to highlight the implications of this change.

Product Details

ISBN-13:
9780534197704
Publisher:
Wadsworth
Publication date:
08/01/1992
Edition description:
Updated 2nd ed
Pages:
447
Product dimensions:
7.64(w) x 9.58(h) x 0.84(d)

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