Broadcast-Cable Copywriting

Broadcast-Cable Copywriting

by Peter B. Orlik
     
 

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Editorial Reviews

Booknews
First edition, 1978; previous edition, 1986. An introduction to the standard elements and stylistic requirements of writing copy for TV and radio. Many examples. No references. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780205123254
Publisher:
Allyn & Bacon, Inc.
Publication date:
12/01/1989
Edition description:
4th ed
Pages:
640

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