Broadcasting/Cable and beyond: An Introduction to Modern Electronic Mediaby Joseph R. Dominick, Barry L. Sherman (With), Gary Copeland (With), Barry L. Sherman, Gary A. Copeland
Broadcasting/Cable and Beyond makes the exciting world of electronic media come alive for students. Written by a well known author team,this entertaining and comprehensive exploration of the broadcasting and the cable industries covers history,regulation,economics,and career opportunities. Using ingenious analogies,the authors turn difficult technical concepts into clear explanations. The third edition has a wealth of new anecdotes and relevant boxes. New chapter opening "Freeze Frames" highlight facts that will pique student's interest,and the new technology sections found throughout the book will guide students across the information highway.
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