Broadcasting/Cable and beyond: An Introduction to Modern Electronic Media

Overview

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections ...
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"Large glossy hardcover. McGraw-Hill, THIRD edition, 1996. ISBN: 0070179883. Pristine condition. No wear. No markings. No remainder mark. Shipped with USPS delivery confirmation."

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Overview

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.
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Product Details

  • ISBN-13: 9780070179882
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/28/1996
  • Series: Mass Communications Series
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 490
  • Product dimensions: 8.21 (w) x 10.34 (h) x 0.98 (d)

Table of Contents

Preface
1 O.J. and TV 3
2 History of Radio 15
3 History of TV and Cable 49
4 Audio Technology 81
5 Video Technology 111
6 Radio Today 143
7 Television Today 171
8 Cable and Home Video Today 193
9 Corporate and Organizational Video Today 215
10 The International Scene 243
11 The Regulatory Framework 263
12 Broadcasting and Cable Law 287
13 Self-Regulation and Ethics 318
14 Radio Programming 339
15 TV News Programming 363
16 TV Entertainment Programming 385
17 The Ratings 409
18 Beyond Ratings: Other Audience Research 431
19 The Effects of Broadcasting and Cable 447
Glossary 476
Photo Credits 483
Index 485
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