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Broadcasting, Cable, the Internet and Beyond: An Introduction to Electronic Media / Edition 6
     

Broadcasting, Cable, the Internet and Beyond: An Introduction to Electronic Media / Edition 6

by Joseph R. Dominick, Barry L. Sherman, Fritz J. Messere
 

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ISBN-10: 0073135801

ISBN-13: 9780073135809

Pub. Date: 03/14/2007

Publisher: McGraw-Hill Companies,Inc.

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the

Overview

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

Product Details

ISBN-13:
9780073135809
Publisher:
McGraw-Hill Companies,Inc.
Publication date:
03/14/2007
Edition description:
Older Edition
Pages:
368
Product dimensions:
8.00(w) x 10.10(h) x 0.54(d)

Table of Contents

Part I: Foundations
Introduction

Chapter 1: History of Broadcast Media

Chapter 2: History of Cable, Home Video and the Internet

Chapter 3: Audio and Video Technology
Part II: How It Is

Chapter 4: Radio Today

Chapter 5: Television Today

Chapter 6: The Internet and New Media
Part III: How It's Done

Chapter 7: The Advertising Marketplace

Chapter 8: Radio Programming

Chapter 9: Television Programming
Part IV: How It's Controlled

Chapter 10: Rules and Regulations

Chapter 11: Self-Regulation and Ethics
Part V: What It Does

Chapter 12: Ratings and Audience Feedback

Chapter 13: Effects

Chapter 14: The International Scene

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