Broadcasting, Cable, the Internet and beyond: An Introduction to Modern Electronic Media with Powerweb / Edition 5

Broadcasting, Cable, the Internet and beyond: An Introduction to Modern Electronic Media with Powerweb / Edition 5

by Joseph R. Dominick, Barry L. Sherman, Barry L. Sherman, Fritz J. Messere
     
 

ISBN-10: 0072935189

ISBN-13: 9780072935189

Pub. Date: 07/01/2003

Publisher: McGraw-Hill Companies, The

Product Details

ISBN-13:
9780072935189
Publisher:
McGraw-Hill Companies, The
Publication date:
07/01/2003
Edition description:
Older Edition
Pages:
416
Product dimensions:
8.10(w) x 10.00(h) x 0.59(d)

Table of Contents

Part I: Foundations
Introduction
Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology
Part II: How It Is
Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media
Part III: How It's Done
Chapter 7: The Advertising Marketplace
Chapter 8: Radio Programming
Chapter 9: Television Programming
Part IV: How It's Controlled
Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics
Part V: What It Does
Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene

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