Broadcasting, Cable, the Internet and beyond: An Introduction to Modern Electronic Media with Powerweb / Edition 5

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Product Details

  • ISBN-13: 9780072935189
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 7/1/2003
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 416
  • Product dimensions: 8.10 (w) x 10.00 (h) x 0.59 (d)

Meet the Author

Fitz J. Messere is Associate Professor, Communications Stujdies at SUNY Oswego. He has worked extensively int he field and is an Annenberg Faculty Fellow.

Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of “outstanding contributions to electronic media education.” He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York.

A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.

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Table of Contents

Part I: Foundations
Introduction
Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology
Part II: How It Is
Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media
Part III: How It's Done
Chapter 7: The Advertising Marketplace
Chapter 8: Radio Programming
Chapter 9: Television Programming
Part IV: How It's Controlled
Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics
Part V: What It Does
Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene

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