Bronze Seeks Silver: Lessons from a Creative Career in Marketing

by Mat Zucker

Overview

Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship.

But before becoming chief creative officer of the world's largest direct marketing agency and now partner at a global management consultancy, he had to pay his dues. First as a secretary at a big ad agency, mastering a West Virginian accent, and then, as a writer, researching the phenomenon of spanking parties, he's picked up both hard lessons about selling brands and managing careers, with many laughs along the way. With this candid memoir, Mat gives aspiring marketers the gift of what he's seen and learned.

Product Details

ISBN-13:	9781663576095
Publisher:	Barnes & Noble Press
Publication date:	10/16/2020
Pages:	180
Product dimensions:	5.00(w) x 8.00(h) x 0.41(d)

About the Author

Mat Zucker is a writer and strategic marketing consultant. A recognized creative and advertising veteran, he has held leadership jobs at top agencies and in management consulting, hosts two podcasts, Cidiot and Rising, and is a contributor to Forbes.com. A pioneer in digital marketing, Mat created some of the earliest corporate web sites and digital experiences. A graduate of Cornell University, he and his husband Brian and their dog Nora Ephron live in New York’s Hudson Valley.

Editorial Reviews

In Bronze Meets Silver, Mat takes us through his career rise in advertising, sharing lessons he's learned in a style that is witty and relatable. Great read and take-home value for both those early in their careers or those looking back, reflecting, and thinking of what comes next

Direct Agents - Josh Boaz

Bronze Seeks Silver is the perfect book for any businessperson—it reads like an entertaining memoir while imparting important lessons at the same time. Whether or not you're in marketing, you'll see yourself in Mat's stories and find yourself rooting for him time after time.

Futureproof Strategies - Stephanie Fierman

Through the serendipitous twists and turns of his career, Mat Zucker reminds us that we're each in charge of our own.

The Marketoonist - Tom Fishburne

Anyone with more than 10 years in the agency business could have written a version of this book, but we didn't. That's what makes it so brilliant. You can see yourself and many people you've worked with in virtually every scenario. Genuine and funny!

Media Sherpas - Nancy Hill

Bronze Seeks Silver is one of those unexpected treasures that you didn't know you were digging for, but were actually looking for your whole life. Mat's journey is one filled with memorable stories, characters and lessons learned, bolstered by a smart, witty, and infinitely optimistic copywriter's pen

Prophet - Scott Davis