Brought to You By: Postwar Television Advertising and the American Dream

Brought to You By: Postwar Television Advertising and the American Dream

by Lawrence R. Samuel
Brought to You By: Postwar Television Advertising and the American Dream

Brought to You By: Postwar Television Advertising and the American Dream

by Lawrence R. Samuel

eBook

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Overview

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture).
 
The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.
 
This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Product Details

ISBN-13: 9780292774766
Publisher: University of Texas Press
Publication date: 02/24/2022
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 6 MB

About the Author

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

Table of Contents

AcknowledgmentsIntroductionPart One: Home Sweet HomeChapter 1: The Precocious Prodigy, 1946-1952Chapter 2: Shower of Stars, 1953-1955Part Two: Keeping Up with the JonesesChapter 3: The Spark Plug of Prosperity, 1956-1958Chapter 4: A Mist Settling on Our Pond, 1959-1960Part Three: The New SocietyChapter 5: Think Young, 1961-1962Chapter 6: The Psychic Air We Breathe, 1963-1964ConclusionNotesIndex

What People are Saying About This

Jerry Della Femina

If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.

John Gerzema

The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture.

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