Brought To You By

Brought To You By

by Lawrence R. Samuel
     
 

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This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Overview

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Product Details

ISBN-13:
9780292777637
Publisher:
University of Texas Press
Publication date:
01/01/2002
Edition description:
1 ED
Pages:
292
Product dimensions:
6.00(w) x 9.00(h) x 0.61(d)

What People are saying about this

Jerry Della Femina
If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.
Jerry Della Femina, President, Jerry Della Femina & Partners
John Gerzema
The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture
John Gerzema, Managing Director, Fallon NYC

Meet the Author

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

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