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Brought To You By

Overview

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
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Brought to You By: Postwar Television Advertising and the American Dream

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Overview

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
Read More Show Less

What People Are Saying

Jerry Della Femina
If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.
Jerry Della Femina, President, Jerry Della Femina & Partners
John Gerzema
The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture
John Gerzema, Managing Director, Fallon NYC
Jerry Della Femina
If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.
John Gerzema
The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture
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Product Details

  • ISBN-13: 9780292777637
  • Publisher: University of Texas Press
  • Publication date: 1/1/2002
  • Edition description: 1 ED
  • Pages: 292
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.61 (d)

Table of Contents

Acknowledgments
Introduction
Part One: Home Sweet Home
Chapter 1: The Precocious Prodigy, 1946-1952
Chapter 2: Shower of Stars, 1953-1955
Part Two: Keeping Up with the Joneses
Chapter 3: The Spark Plug of Prosperity, 1956-1958
Chapter 4: A Mist Settling on Our Pond, 1959-1960
Part Three: The New Society
Chapter 5: Think Young, 1961-1962
Chapter 6: The Psychic Air We Breathe, 1963-1964
Conclusion
Notes
Index
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