Brought to You By: Postwar Television Advertising and the American Dream

by Lawrence R. Samuel

Overview

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Product Details

ISBN-13:	9780292777637
Publisher:	University of Texas Press
Publication date:	01/01/2002
Edition description:	1 ED
Pages:	288
Product dimensions:	6.00(w) x 9.00(h) x 0.61(d)

About the Author

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

Table of Contents

• Acknowledgments
• Introduction
• Part One: Home Sweet Home
  • Chapter 1: The Precocious Prodigy, 1946-1952
  • Chapter 2: Shower of Stars, 1953-1955
• Part Two: Keeping Up with the Joneses
  • Chapter 3: The Spark Plug of Prosperity, 1956-1958
  • Chapter 4: A Mist Settling on Our Pond, 1959-1960
• Part Three: The New Society
  • Chapter 5: Think Young, 1961-1962
  • Chapter 6: The Psychic Air We Breathe, 1963-1964
• Conclusion
• Notes
• Index

What People are Saying About This

Jerry Della Femina

If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.
— Jerry Della Femina, President, Jerry Della Femina & Partners

John Gerzema

The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture
— John Gerzema, Managing Director, Fallon NYC