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Brought to You By: Postwar Television Advertising and the American Dream

Overview

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."

?Jerry Della Femina, President, Jerry Della Femina & Partners

"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."

?John Gerzema, Managing ...

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Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase ... benefits world literacy! Read more Show Less

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Austin, Texas, U.S.A. 2002 Hard Cover Very Good Ex-Library Ex-lib w/usual markings, VERY GOOD+ hardcover, no marks in text, tight square spine; bright and clean.

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2002 Paperback Very Good 0292777620. Glossy softbound covers. Light shelf wear to the edges of the covers.; 8.81 X 5.92 X 0.56 inches; 296 pages.

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Overview

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."

—Jerry Della Femina, President, Jerry Della Femina & Partners

"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."

—John Gerzema, Managing Director, Fallon NYC

"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."

—Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan

"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."

—Megan Kent, Executive Director, Brand Planning, Bozell Worldwide

"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."

—Lary May, Professor of American Studies, University of Minnesota

"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities—the television commercial."

—Mark R. Morris, Chairman, Bates North America

"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."

—John F. Sherry, Jr., Professor of Marketing, Northwestern University

"Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."

—Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

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Product Details

  • ISBN-13: 9780292777620
  • Publisher: University of Texas Press
  • Publication date: 1/28/2002
  • Edition description: 1 ED
  • Pages: 288
  • Product dimensions: 5.92 (w) x 8.81 (h) x 0.56 (d)

Table of Contents

Acknowledgments
Introduction
Pt. 1 Home Sweet Home 1
Ch. 1 The Precocious Prodigy, 1946-1952 3
Ch. 2 Shower of Stars, 1953-1955 46
Pt. 2 Keeping Up with the Joneses 85
Ch. 3 The Spark Plug of Prosperity, 1956-1958 87
Ch. 4 A Mist Settling on Our Pond, 1959-1960 122
Pt. 3 The New Society 151
Ch. 5 Think Young, 1961-1962 153
Ch. 6 The Psychic Air We Breathe, 1963-1964 182
Conclusion 221
Notes 229
Index 252
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