Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse

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". . . awash under a brown tide . . . the relentless flow of immigrants . . . like waves on a beach, these human flows are remaking the face of America . . ." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States’ growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are
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Austin, TX 2002 Hard cover Good. No dust jacket. Ex-library. Sewn binding. Cloth over boards. 42 p. Audience: General/trade. Includes bibliographic references and index.

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Overview

". . . awash under a brown tide . . . the relentless flow of immigrants . . . like waves on a beach, these human flows are remaking the face of America . . ." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States’ growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens.
Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children’s speech—rather than gross structural inequity—for their schools’ failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.
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What People Are Saying

Ronald Schmidt Sr.
This is a highly significant contribution to scholarship in several fields--e. g. sociology, sociolinguistics, cultural studies, political studies, ethnic studies. . . . The combination of lucid and rational theory, rich data set, and carefully reasoned analysis results in an unusually powerful book.
Ronald Schmidt Sr., author of Language Policy and Identity Politics in the United States
Ronald Schmidt Sr.
This is a highly significant contribution to scholarship in several fields—e. g. sociology, sociolinguistics, cultural studies, political studies, ethnic studies. . . . The combination of lucid and rational theory, rich data set, and carefully reasoned analysis results in an unusually powerful book.
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Product Details

  • ISBN-13: 9780292777668
  • Publisher: University of Texas Press
  • Publication date: 6/28/2002
  • Edition description: 1ST
  • Pages: 424
  • Product dimensions: 6.25 (w) x 9.25 (h) x 1.25 (d)

Table of Contents

Foreword
Preface
Acknowledgments
Ch. 1 Why Study the Public Discourse Metaphors Depicting Latinos? 1
Pt. I Theory and Method 13
Ch. 2 How Metaphor Shapes Public Opinion 15
Pt. II Analyses 63
Ch. 3 Proposition 187: Misrepresenting Immigrants and Immigration 65
Ch. 4 Proposition 209: Competing Metaphors for RACISM and AFFIRMATIVE ACTION 104
Ch. 5 Student as Means, Not End: Contemporary American Discourse on Education 156
Ch. 6 American Discourse on NATION and LANGUAGE: The "English for the Children" Referendum 197
Pt. III Conclusions 251
Ch. 7 DISEASE or INTRUDER: Metaphors Constructing the Place of Latinos in the United States 253
Ch. 8 Insurgent Metaphors: Contesting the Conventional Representations of Latinos 295
App Tallies of Political Metaphors 321
Notes 333
References 365
Permissions Acknowledgments 393
Index 395
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