Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse

Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse

by Otto Santa Ana
     
 

"...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures

…  See more details below

Overview

"...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens.

Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech—rather than gross structural inequity—for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.

Read More

Product Details

ISBN-13:
9780292777668
Publisher:
University of Texas Press
Publication date:
06/15/2002
Edition description:
1ST
Pages:
424
Product dimensions:
6.25(w) x 9.25(h) x 1.25(d)

What People are saying about this

Ronald Schmidt Sr.
This is a highly significant contribution to scholarship in several fields--e. g. sociology, sociolinguistics, cultural studies, political studies, ethnic studies. . . . The combination of lucid and rational theory, rich data set, and carefully reasoned analysis results in an unusually powerful book.
Ronald Schmidt Sr., author of Language Policy and Identity Politics in the United States

Meet the Author

Otto Santa Ana is a founder and professor of the César Chávez Center for Chicana and Chicano Studies at UCLA.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >