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Bucks Tart Here: How Great Digital Companies Create Lasting Business Value / Edition 1

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Overview

"Internet entrepreneurs strike virtual gold on a daily basis, it seems, turning embryonic businesses into stock market titans. The Internet boom has for the budding Internet business person all the hallmarks of a virtual gold rush. There are some big differences, though. As prospector you can stake your own claim wherever you like - there’s plenty of virtual territory still available. There’s plenty of gold in the ground, too, but you alone will determine whether you can recover it. And best of all, you don’t need to up sticks and set off to the ends of the earth. That fortune is there in that virtual claim right under your nose. Just do it." From the Bucks Start Here
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Editorial Reviews

From the Publisher
"There is plenty of valuable information within its covers, and it will be inspirational to the small business". (Internet Works, September 2000)

"The authors have captured the essential ingredients required to begin building a programme devoted to enhancement, guiding the reader with plenty examples and exercises so that the points are well illustrated." (Supply Management, 19th October 2000)

"The lessons learnt will help turn e-business dreams into reality." (EuroBusiness, November 2000)

Internet Works
There is plenty of valuable information within its covers, and it will be inspirational to the small business.
Supply Management
The authors have captured the essential ingredients required to begin building a programme devoted to enhancement, guiding the reader with plenty examples and exercises so that the points are well illustrated.
EuroBusiness
The lessons learnt will help turn e-business dreams into reality.
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Product Details

  • ISBN-13: 9781841121031
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/28/2001
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.18 (w) x 9.25 (h) x 0.91 (d)

Meet the Author

Ian McDonald Wood is a digital business guru. He has been advising the senior management of companies, big and small, for two decades and is himself a successful entrepreneur. He combines the rigorous eye of a strategist with the financial precision of an accountant and the creative flair of a marketeer. His global perspective is a result of working in more than twenty five different countries. Dr Melvyn Reader provides the research power in Ian McDonald Wood’s digital business team. His fresh perspectives on the new economy flow from extensive work in international relations.
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Table of Contents

Foreword.

Introduction Fortune Favours...Well, Anyone Who Tries!

TECHNOLOGY SHAPES THE LANDSCAPE.

New Society, New Economy, New Rules.

Powerful Forces at Work.

Network Dynamics.

CUSTOMERS TO THE FORE.

The Rise of Customer Power.

Society Calls the Tune.

New Customer Dynamics.

DOING BUSINESS DIGITALLY.

A Fresh Approach Required.

In Search of Value.

Digital Value Profiles.

BUILDING FOR SUCCESS.

Creating Virtual Value.

Creating the Network-Sensitive Organization.

Transformational Options.

REFLECTIONS THE BUCKS START HERE.

A Personal Agenda.

References.

Index.

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